Toschlog, Joseph


3107 Carlisle Dr. ● Austin, TX 78757 ● (765) 490-6388 ●




UX Designer




I employ a holistic approach to UX design that seeks to impact every possible aspect of interactions. I passionately evangelize the merits of standards compliance, readable code, competitive analysis, persona research, usability testing, rapid prototyping, continued customer interaction, and the necessity of a cohesive branding identity and properly aligned business and marketing goals. My development experience tempers my designs to be realistic and easily implementable. I believe in asking questions, sharing knowledge, and helping everyone around me succeed and innovate for the benefit of all.





  Interaction Design

  Adobe Photoshop & Illustrator

  UI Graphics

  UX Documentation


  Javascript / jQuery


  Axure / Balsamiq


  User Research

  HTML 5

  Adobe InDesign




  Silverlight / Expression Blend

  Adobe Flash

  Visual Basic

Additional Experience

  SVN & Git

  Apache Installation / Maintenance

  WordPress Theme Development

  Cross Browser Compatibility War Veteran


  C# / C++ / Java

  Customer-facing Retail

  Business Owner

  Japanese Business Etiquette

  3D Modeling (3DS Max, Maya, SketchUp)

  Branding Identity Design


  Mobile Development

  Responsive Design

  REST Based Applications

  Google Maps API

  Intern Management / Team Lead

  Cold/warm Calling

  Calligraphy & Traditional Media

  Conversational Japanese

  Tutor/Lecturing Experience

  Business/Marketing Goals Consultation





Crossman Studios (2015-Present)

UX Consultation for Mobile Adventure Game

  Provide interaction and visual design critique and solutions for all aspects of production

The Hearth of Britannia (2013-Present)

Personal Fan Project for the Ultima Video Game Series

  Design, run, and handle all aspects of legendary LARP (live action role-play) events for 100+ guests with budgets of over $10,000

  Design and maintain website for said events that allow users to log in, submit and join quests, and more in a modular PHP, MySQL, and AJAX environment

Portalarium, Inc. (2013-2014)

Web Development and Community Relations for Crowdfunded MMORPG

  Facilitated positive community interactions through video broadcasts, roundtables, forum and social media posts, and in-person events

  Updated and maintained the project website via PHP, MySQL, XHTML, and SASS including a new landing page to leverage modern design trends and standards

  Processed hundreds of tickets weekly through Salesforce as lead customer support agent and analyst

  Miscellaneous graphics and design tasks as requested

ExactTarget/ (2013)

Interaction and Visual Design in Enterprise Level Marketing Software Environment

  Designed user workflows and illustrated them using a combination of low and high fidelity wireframes and visual designs

  Facilitated understanding through leadership in design meetings with Product Managers and Product Owners

Aprimo/Teradata (2010 - 2013)

Interaction Design & HTML/CSS/JS in Enterprise Level Marketing Software Environment

  Created, maintained, and wrangled pixel perfect UI features into multi-solution, multi-datasource software 

  Debugged and optimized HTML/CSS through over a decade's worth of legacy barnacles

  Created rapid HTML/CSS/JQuery prototypes for feature demos and testing

  Developed in Waterfall, Agile, and "free agent" environments

  Championed the transition to cross browser compatibility and standards compliance

Digital Messaging Center (DMC) (Think MailChimp but bigger)

  Assisted in defining product specifications

  Designed and prototyped all stages of development

  Leveraged competitive analysis in feature design

  Gained insight into functionally of Message Transfer Agent (MTA) and CAN-SPAM requirements

Other Enterprise Level Marketing Feature Experience:

  Digital Asset Management: UX/UI planning and graphics/HTML/CSS/jQuery implementation experience with shared asset management features including hosting, uploading, accessing, version control, and asset expiration

  PDF, Video, Email, and Web-Site Annotations: UX/UI planning and graphics/HTML/CSS/jQuery implementation of annotation features of shared assets between multiple users

  Global Marketing Calendar: UX/UI planning and graphics/HTML/CSS/jQuery implementation of features regarding enterprise level calendars handling big data

  Dashboards: Data visualization dashboards giving internal and external customers insight into and control of a variety of data include financials, running services, server health, hosting statistics, and email output

Innovative Workflow Technologies (2008 - 2009)

  Assessed usability weaknesses and inconsistencies, drafted reports to detail these findings, and fixed them in an ASP.NET environment

  Oversaw usability testing with customers for software in development

  Created design documents, visual designs, and test plans based on needs assessments with clients

  Rapidly spun websites and pages for assorted clients

Ezra Distributing (2008 - 2009)

  Directed activities of two interns to maximize productivity and skill sets

  Designed and drafted project specification documents and related graphics for new websites to be outsourced to third party developers

  Developed websites with database driven back ends for internal and public consumption

  Optimized and maintained ecommerce website in a sales office environment

Miscellaneous Projects (Various Dates)

  Crafted large scale panel graphics for display at trade shows

  Assessed photography websites for usability weaknesses, suggested improvements, and mocked up changes in summary reports

  Created a proof-of-concept version of a Facebook-like application using PHP and MySQL

  Designed various logos, business cards, flyers, advertisements, and other assorted print media using a broad range of software

  Provided holistic UX research, suggestions, and solutions for clients in a range of sectors including photography, cosmetology, music performance, public relations, entertainment, education, and more.




Bachelor of Science

Computer Graphics Technology with Concentration in Interactive Multimedia Development and Human Interface Theory and Design (Purdue University, West Lafayette, IN, May, 2007)


Art & Design, Computer Science, and English


  Secretary: Purdue University Computer Graphics Student Council (2005 - 2006)

  Web Master & Treasurer: Ball Statue University Fencing Club (2002 - 2003)

  Member: Purdue Computer Graphics Student Council (2004-2007)


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